CHALLENGE.

Sexual freedom has never been more accepted, yet somehow, intimacy has never felt more... routine. We swipe, we scroll, we schedule. People are stuck in the same patterns, losing the excitement that once made sex thrilling.

IDEA.

Durex UK decided to change that by bringing adventure back to intimacy. Introducing Sexploration—a campaign to break the routine and encourage people to embrace new sensations, spaces, and experiences.

EXECUTION.

We hit the streets, strategically placing our logo in unexpected locations—elevators, movie theaters, swimming pools—transforming everyday spaces into playful reminders that intimacy can happen anywhere.

We also reimagined everyday objects as symbols of pleasure, like showerheads, kitchen counters, chairs. Just proving that the right mindset can turn anything into that.

Then, we took it further. Interactive installations popped up in public spaces, featuring these objects and inviting passersby to share their views on intimacy. Their responses became part of a public exhibition, where they were displayed side by side to spark curiosity and conversation.

To bring Sexploration into the digital space, we launched a curated map of locations where people could step out of routine and see what happens.

And proving our point that, with Durex, love is everywhere.