SECOND SKIN
Oh, tattoos. We love them… until we don’t.
64% regret their ink two years later. And while tattoo removal is an option, the healing process is not exactly subtle: redness, scarring, and a constant reminder of what they’re trying to forget.
So we created Second Skin—the first remedy for regrets, to encourage Gen Z to keep doing whatever they want.
Client
VASELINE
Year
2024
Services
Integrated campaign & Product innovation
Copywriter
Soraya López Chiara Marchesi
Art Director
Nitzan Eliaz Stella Giudici