SECOND SKIN

Oh, tattoos. We love them… until we don’t.

64% regret their ink two years later. And while tattoo removal is an option, the healing process is not exactly subtle: redness, scarring, and a constant reminder of what they’re trying to forget.

So we created Second Skin—the first remedy for regrets, to encourage Gen Z to keep doing whatever they want.

Client

VASELINE

Year

2024

Services

Integrated campaign & Product innovation

Copywriter

Soraya López Chiara Marchesi

Art Director

Nitzan Eliaz Stella Giudici

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Durex